6/09/2014

Muyang Accelerate the Pace of Internationalization

Recently, Muyang, in the 12th Livestock Exposition, released a new brand identity: FAMSUN. From MUYANG to FAMSUN, the domestic feed machinery industry leading brand was accelerating the pace of internationalization. President Fan Tianming of Muyang said it would continue through technological innovation and industrial chain extension to make FAMSUN into a world-class brand.

Behind the releasing the new brand, Muyang indicated the strategic intent to expand overseas market, and now Muyang products already covered more than one hundred countries and regions worldwide, extending the service to whole industry chain.

It is understood that Muyang continued innovation in product development, fully tapped the potential of alternative raw materials. Previous extruder raw protein content was very high, and we should use fish meal to produce. Muyang now developed a new extruder, other materials can be processed like cassava. Previous extruder was difficult to be used in the cassava protein, while the new device was able to destroy the peptide bond absorption, and it can be utilized as the raw material. With this new equipment, feather meal can be used as feed ingredients. There are a lot of feather protein, but due to the peptide bond was very long, the animals can not properly digest. The new device may be converted to a protein in general, so that the animal can be absorbed. By reducing the requirements for the raw material processing equipment, the use of raw materials for production substitutability, greatly reduce the production cost of feed.

In recent years, independent research and development of core machinery by Muyang have passed through the EU certification, capturing the stringent EU product standards. Today, Muyang's products have been sold to 102 countries and territories worldwide.

Currently, both the feed industry and feed equipment manufacturing, are facing with large-scale, intelligent development trend of the industry for feed production machinery and equipment suppliers, research and service capacity of a test. Feed machine manufacturing enterprises need to provide more large-scale, intelligent feed processing equipment to meet customer demand for the efficient production of large quantities of high-quality feed products.

Muyang's new brand strategy is designed to scale and intelligent development, and through the exchange of knowledge, skills, experience sharing to help customers to create system solutions on "from pastoral to table" around the world and meet the challenges of food security and sustainable development.

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